We Give Financial Institutions Access to Real-Time Web Data — and Make It Usable.
The web holds the most up-to-date clues about a person — from behavior patterns to social ties. But it’s noisy, fragmented, and often unreliable. Internal data isn’t enough. It’s static, narrow, and blind to emerging risk.
We Help Financial Institutions
Complete the Digital Identity of Every Customer
Heka supports global organisations across pensions, insurance, and fintech — powering real-time decisions with web intelligence.
The credit bureaus were built for another era. Today, both consumers and risk live online. Heka’s mission is to be the default source of truth for this new digital reality – always-on, accurate, and explainable.
Idan Bar-Dov, Co-founder and CEO
Our team
Meet Our Leadership
Heka is led by a team of intelligence experts, data scientists, technologists and financial professionals - operating out of Tel Aviv and New York.
We're building the future of consumer intelligence for financial services.
Idan Bar-Dov
Co-founder, CEO
New York
Ishay Horovitz
Co-founder, CEO
Tel Aviv
Sharav Cohen
COO
Ariel Belzer
CTO
Polina Dovman
VP Data Science
Joy Phua Katsovich
VP Marketing
Ezequiel Brotsky
VP Engineering
Max Lack
Head of Business Development
Chasya Citron
VP Analytics (Credit & Insurance Underwriting)
Deborah Weisbein
VP Analytics (Web Intelligence)
How heka Compares
What Financial Institutions Need —
and Who Actually Delivers
Catch synthetic identities
Detect identity manipulation & ATOs
Verify thin-file or hard-to match users
Access accurate consumer data across geographies
Explain and justify risk decisions
Integrate quickly into workflows
✅
Live digital footprint analysis
✅
Flags alias switching & behavioral shifts
✅
Uses real-world web presence
✅
Real-time global signals with web coverage
✅
Structured evidence with traceable links
✅
API-first, no install required
Model Trained Vendors
Trained on open data (not live)
Not supported
Metadata inference only
Limited by training set bias
Black-box outputs
API-first
Legacy Data Aggregators
Credit anomalies only
Not supported
No coverage
Static and region-bound
Black-box outputs
Long integration cycles
Device/Velocity Tools
Device/IP patterns only
Device-based only
Device/IP patterns only
Not supported
Black-box outputs
API-first
Ready to See What Others Miss?
Let’s help you get started.
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