Know Who’s Really Behind the Application.

Customers don’t just live on paper — they live across the web. Heka helps insurers identify reputational and lifestyle risk using real-time digital signals from the open web — reducing exposure and preventing high-risk payouts.
TURNING WEB NOISE INTO DECISIONS

How It Works

Existing Customer Record

Name, ID, date of birth, city — even if incomplete.

Live Data Extraction

Heka scans the open web for real-time behavioural, reputational, and relational signals.

AI-Powered Signal Structuring

Our AI parses noise into patterns, turning raw data into clear signals that reveal risk factors and anomalies — with full traceability.

Actionable, Traceable Output

A structured, explainable result — with indicators showing whether the profile is:

  • No risk factor found
  • Needs Underwriter Review
  • Critical

We return only what you need — clear, evidence-based results, with links to source.

Powered by
Heka’s Identity Intelligence Engine

Imagine an AI analyst agent that thinks like your best team member - trained to trace digital footprints, flag risk, and never miss a signal.
Real-time & batch API – no install needed
Global coverage spanning
50+
countries
Proprietary AI models for identity, behaviour and risk
Fully explainable & traceable outputs
Privacy by Design
Purpose-built for financial services
3,000+
verified data
sources
Embedded LLMs in decision workflow
Testimonials
The trustee wants to pay all members the right benefits, so it was important to explore different avenues to try and find these missing members. Heka has helped us do this quickly and effectively. From our perspective, it is really important that Heka is able to find missing members regardless of whether or not they are based in the UK.
Doug Ross
Trustee Chair
 at 
MNRPF
Heka’s offering stood out for its ability to address a critical need in financial services – helping institutions make faster, smarter decisions using trustworthy external data. We’re proud to support their continued growth as they scale in the U.S.
Kester Keating
Head of US Principal Investments
 at 
Barclays
Making sure all members receive their benefits is a core fiduciary duty, as is controlling the financial costs of missing member data. Further to that, tracing these individuals will allow schemes to significantly boost their ability to re-engage members…We’re excited to see the results of this initiative.
Mark Stopard
 at 
Zedra
Dalriada has welcomed the work done by Heka to date, which has enabled us to get in contact with some members we were previously unable to. The techniques employed by Heka are innovative and this has seen positive results where other, more traditional member tracing options have failed.
Sean Browes
Professional Trustee
 at 
Dalriada
Heka has completely transformed how I think about client DD. Their tech-savvy approach delivers fast, smart insights that help us win at onboarding. It’s a pleasure working with them.
Moran Alon
CEO
 at 
Banque Pictet

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Heka Raises $14M to bring Real-Time Identity Intelligence to Financial Institutions

Windare Ventures, Barclays and other institutional investors back Heka’s AI engine as financial institutions seek stronger defenses against synthetic fraud and identity manipulation.

FOR IMMEDIATE RELEASE

Heka Raises $14M to bring Real-Time Identity Intelligence to Financial Institutions

Windare Ventures, Barclays and other institutional investors back Heka’s AI engine as financial institutions seek stronger defenses against synthetic fraud and identity manipulation.

New York, 15 July 2025

Consumer fraud is at an all-time high. Last year, losses hit $12.5 billion – a 38% jump year-over-year. The rise is fueled by burner behavior, synthetic profiles, and AI-generated content. But the tools meant to stop it – from credit bureau data to velocity models – miss what’s happening online. Heka was built to close that gap.

Inspired by the tradecraft of the intelligence community, Heka analyzes how a person actually behaves and appears across the open web. Its proprietary AI engine assembles digital profiles that surface alias use, reputational exposure, and behavioral anomalies. This helps financial institutions detect synthetic activity, connect with real customers, and act faster with confidence.

At the core of Heka’s web intelligence engine is an analyst-grade AI agent. Unlike legacy tools that rely on static files, scores, or blacklists, Heka’s AI processes large volumes of web data to produce structured outputs like fraud indicators, updated contact details, and contextual risk signals. In one recent deployment with a global payment processor, Heka’s AI engine caught 65% of account takeover losses without disrupting healthy user activity.

Heka is already generating millions in revenue through partnerships with banks, payment processors, and pension funds. Clients use Heka’s intelligence to support critical decisions from fraud mitigation to account management and recovery. The $14 million Series A round, led by Windare Ventures with participation by Barclays, Cornèr Banca, and other institutional investors, will accelerate Heka’s U.S. expansion and deepen its footprint across the UK and Europe.

“Heka’s offering stood out for its ability to address a critical need in financial services – helping institutions make faster, smarter decisions using trustworthy external data. We’re proud to support their continued growth as they scale in the U.S.” said Kester Keating, Head of US Principal Investments at Barclays.
Ori Ashkenazi, Managing Partner at Windare Ventures, added: “Identity isn’t a fixed file anymore. It’s a stream of behavior. Heka does what most AI can’t: it actually works in the wild, delivering signals banks can use seamlessly in workflows.”

Heka was founded by Rafael Berber, former Global Head of Equity Trading at Merrill Lynch; Ishay Horowitz, a senior officer in the Israeli intelligence community; and Idan Bar-Dov, a fintech and high-tech lawyer. The broader team includes intel analysts, data scientists, and domain experts in fraud, credit, and compliance.

“The credit bureaus were built for another era. Today, both consumers and risk live online. Heka’s mission is to be the default source of truth for this new digital reality – always-on, accurate, and explainable.” said Idan Bar-Dov, the Co-founder and CEO of Heka.

About Heka
Heka delivers web intelligence to financial services. Its AI engine is used by banks, payment processors, and pension funds to fill critical blind spots in fraud mitigation, credit-decision, and account recovery. The company was founded in 2021 and is headquartered in New York and Tel Aviv. 

Press contact
Joy Phua Katsovich, VP Marketing | joy@hekaglobal.com

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