Fraud Prevention Without Customer Friction

AI, Synthetic Identities & the End of Traditional Verification

Reports show that AI is accelerating the scale and sophistication of fraud. Fraudsters are leveraging AI to power account takeover schemes, create synthetic identities, and develop increasingly effective methods for circumventing traditional fraud controls. These emerging techniques are creating new challenges for financial institutions and other organizations.

In this webinar, Heka Global will discuss recent trends in AI-driven fraud and examine how this technology enables fraudsters to evade traditional anti-fraud controls.

You’ll also explore how to optimize your anti-fraud program in response to these new attack vectors and how digital footprint analysis can be used proactively to assess and combat emerging threats.

What You’ll Learn

• LO1: Identify the latest AI-driven fraud patterns targeting financial institutions and other organizations.
• LO2: Balance the objectives of fraud prevention, customer friction, and strategic growth.
• LO3: Assess the effectiveness of your fraud stack in combating AI-driven fraud.
• LO4: Recognize the role of digital footprint analysis in assessing and addressing AI-driven fraud risks.